#RIPPrince

Does it seem even more poignant or honest when a celebrity dies unexpectedly? No one expected Prince to die at 57 years old. The tributes – #RIPPrince – started MINUTES after the news popped up. The Current in Minneapolis immediately changed to...

What is Public Relations?

Public Relations has suffered a misnomer for years. Many people think effective PR means media relations. However, never has there been a better time to argue that PR and media relations are not one and the same. In the age of digital communications, you cannot expect...